Cannes Lions 2011: Cyber

For today’s Cannes Lions post we selected the category Cyber. Three campaigns won a Grand Prix, all from American Advertisers. Also in Gold, Silver and Bronze you could say that the USA was the excellent pupil.

On of the Grand Prix is the ‘Pay with a Tweet’ campaign from the agency R/GA, based in New York. They launched the very first social payment system, where people pay with the value of their social network..